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Design A Super Bear Competition

John Lewis are launching a competition to find a superhero teddy bear, and they need your help designing it. The winning teddy will be sold in John Lewis and Waitrose shops later this year, with 100% of the profits going to the NHS




In honour of our incredible carers at the NHS, we need designs for superhero-themed bears – don’t feel like you have to stick to the traditional brown bear – we want to see all kinds of super teddies.

Try and incorporate unique elements through colours, patterns, capes, masks – whatever feels exciting for you, but please avoid using any recognisable icons in your designs, such as the ‘NHS’ lettering or Superman logos.


If you need a bit of help getting started, then please download our teddy bear drawing template below.




Share your superhero teddy bear design with them by 5pm on 8 May 2020. An adult over the age of 18 should submit a photo of your design in one of the following two ways:


Share your designs by email to


or posted through a public Instagram or Twitter account with the hashtag



For full terms and conditions follow the link below.